his year Grawer Polska took part in the 12th edition of the ART OF PACKAGING contest. The final gala of the competition for the best packaging on the market took place on March 5, 2018 at the International Fair Hall in Poznań.
he organizer of the competition is EUROPEAN MEDIA GROUP Ltd. The competition promotes innovative and imaginative projects and packaging. The contest was resolved in 12 categories.
The packaging of Christmas gift for our clients –Grawer for Christmas – has been nominated in the Professional category – packaging from the Drawer. The main assumption of the project was to show the beauty and elegance of refinement, which is 3D embossing. In order to concentrate the recipient’s attention on the possibilities offered by this method, the printing on the packaging was completely abandoned and only selected elements were emphasized using the hot foil method.
The packaging with the gift was sent to our customers. The packaging was made from material named Opal metallized carton 350g. He was chosen because of his gloss, which perfectly emphasizes any embossing.
Thank you for the nomination.